Britannica Launches New Ancient Rome Educational App

London, 24 march 2011

Thousands of children worldwide are set to benefit from a new educational mobile application released today on iTunes.

The Ancient Rome app developed by Encyclopædia Britannica is aimed at children aged 8 – 12 and contains all of Britannica’s exclusive curriculum-based content, specifically designed to help them with homework, projects and exams.

Priced at £4.99, the app is packed with facts, interactive features and games, bringing the Ancient Romans to life, at the touch of a button.

The app also includes exclusive content on: The rise of Rome The Roman Republic The Caesars The Roman Empire Gladiators Art and Architecture Romany Mythology The Gods

Available for download on iPod, iPhone and iPad, parents can be assured that the content is fully age-appropriate and completely safe for their children to use.

Ian Grant, Managing Director of Encyclopædia Britannica UK, said: “Educational apps are proving increasingly popular for both parents and children when learning about new and exciting topics. We’re finding that for many families, these apps are quickly becoming essential learning tools in helping their children complete their homework or research projects. We’re excited to release Ancient Romans as part of Britannica’s on-going commitment to providing expert and reliable content for all of our users.”

Ancient Rome is the latest in a series of informative and educational mobile apps developed by Britannica. Other titles in the series include Volcanoes, Dinosaurs, Ancient Egypt, Solar Systems and Rainforests, with Knights and Castles due to be released in March.

Each app is themed around an individual national curriculum topic and are all available to download either on www.britannica.co.uk/apps or via the iTunes store.

About Encyclopædia Britannica
Britannica was founded in Edinburgh in 1768 at the height of the period of European history known as the “Enlightenment”. Its aim was to become the worldwide leader in reference, education and learning.

It is the most comprehensive and oldest continuously published reference work in the English language and is revered worldwide for its editorial integrity. Britannica strives to help its users become confident global citizens, by delivering expert and up-to-date knowledge and being global leaders in providing a source for life-long learning.

Encycloppædia Britannica (UK) Ltd is a subsidiary of Encycloppædia Britannica Inc. who are leading providers of learning and knowledge products. Britannica is proud to be one of the world's most trusted sources of information.

About Britannica Online & Mobile:
Today Encyclop&aedia Britannica has a larger and more diverse line of online and mobile products than ever before. Our outlook is shaped by our tradition of excellence and an understanding of what knowledge seekers need in the digital age.

In 2002 Britannica introduced Britannica Online School Edition, a comprehensive reference and education service specially designed for primary and secondary schools. It has undergone several significant upgrades in the years since.

In 2006 Britannica introduced Britannica Online Public Library Edition, delivering three products in one, including separate home pages for adults, students, and children. The product allows libraries to tailor the product to their patrons' needs.

In early 2011 Britannica launched three titles in a series of educational mobile applications for children. The Volcanoes, Rainforests and Ancient Egypt apps will be followed by further project-based programmes later in the year.

Image Quest was launched in January 2011 to provide one million digital images to universities, colleges and schools. Fully rights-cleared for educational use, Image Quest brings together collections from the National Geographic, Getty Images, and Oxford Scientific and many others, into an easy-to-use online portal.

Britannica's Online Academic Edition delivers relevant, web-based content for further and higher education. It is continuously updated, revised and developed with new articles, allowing its users to research confidently with expert information and a host of research tools designed to support advanced study.

For further information about Britannica and its products, please visit: http://www.britannica.co.uk/

About Concentric Sky (app developer)
Concentric Sky offers high-end web development and consulting services with a focus on emerging technologies such as Social Media and the iPhone. Founded in 2005, the company has rapidly become a leader in the space, recently signing an exclusive development partnership with social media pioneer Mashable.com. Concentric Sky is based in Eugene, Oregon and consists of about 50 software engineers and technical professionals. For more information: www.concentricsky.com

For further information, please contact:
Eoghan Hughes
PR Manager
Encyclopædia Britannica
(0044) (0)20 7500 7800
ehughes@britannica.co.uk