Rainforests at your children’s fingertips
Encyclopædia Britannica launches new rainforests educational app
London, 17 February 2011
- – If your kids love playing with your iPhone, iPad or iPod Touch, then why not impress them by downloading the latest rainforest app from Encyclopædia Britannica. As well as having a slick interface and high-resolution graphics that is ideal for the iPhone 4 retina display the new rainforest app contains fantastic videos and beautiful images.
- The company famous for educational products has launched a series of apps, which will keep children busy for hours on end. Each one is a fantastic tool to help kids get their homework and projects done.
- Created with children aged 8-12 in mind, each app is themed around an individual national curriculum topic. Parents can be assured that the apps are appropriate and safe for children to use and are packed full of Britannica facts and content. They also contain a mass of interactive features such as maps, games, quizzes, puzzles, videos and memory tests.
- Apps currently available in the series - Volcanoes, Dinosaurs, Ancient Egypt, Solar Systems and now Rainforests – are available to download for the iPhone, iPad or iPod Touch now, with new titles including; Ancient Rome and Knights and Castles - due to be released by March 2011. Go to www.britannica.co.uk/apps or follow the link to the iTunes store to download the apps before handing over your device to your kids and letting the fun commence.
- Ian Grant, Managing Director of Encyclopædia Britannica UK, said: “Educational apps are growing in popularity amongst parents and children as are the platforms they are delivered on. Whether parents choose to download them onto their own devices or onto those of their children, we feel that these new products will be essential learning tools and invaluable aids when it comes to homework and research. This is something that parents shouldn’t miss out on if they are looking for refreshingly novel, imaginative and exciting ways to help educate their kids and stimulate their minds.”
- Each app will be available to download from the iTunes Store for £4.99. Rainforests is available at a special price of £2.99 for a limited period only.
Notes to editors:
- About Encyclopædia Britannica
Britannica is the oldest and most well-known English language encyclopedia still in production and is currently available in online, digital and print formats. Britannica contains hundreds of thousands of articles and useful facts, which has made it into a leading source of information and knowledge for children, teachers and parents, both in schools and at home.
- About Concentric Sky (app developer)
Concentric Sky offers high-end web development and consulting services with a focus on emerging technologies such as Social Media and the iPhone. Founded in 2005, the company has rapidly become a leader in the space, recently signing an exclusive development partnership with social media pioneer Mashable.com. Concentric Sky is based in Eugene, Oregon and consists of about 50 software engineers and technical professionals. For more information: www.concentricsky.com
- Reviews and Interviews
The Guardian
Adam Curry from the Big App Show
BBC Radio 4 - You and Yours programme (fast forward to 30mins 45secs)
Product demonstration
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CONTACT:
If you would like to download an app free of charge to review or require any further information please contact:
Encyclopædia Britannica (UK) Ltd
Cathy White
Tel: 020 7500 7822
cwhite@britannica.co.uk
