Education and entertainment at children’s fingertips
Encyclopædia Britannica launches new educational apps

London, 1 September 2010

– If your kids love playing with your iPhone, iPad or iPod Touch, then why not impress them by downloading the latest apps from Encyclopædia Britannica. The company famous for facts is launching a series of new apps, which will keep children busy for hours on end and are fantastic tools to help kids get their homework and projects done.

Created with children aged 8-12 in mind, each app is themed around an individual national curriculum topic. Parents can be assured that the apps are appropriate and safe for children to use and are packed full of Britannica facts and content. They also contain a mass of interactive features such as maps, games, quizzes, puzzles, videos and memory tests.

The first three apps in the series - Volcanoes, Dinosaurs and Ancient Egypt – will be available to download for the iPhone, iPad or iPod Touch from 1st September 2010, for £4.99 each, with additional titles due to be released later in the year. Go to the iTunes Store and search ‘Britannica’ to download the apps before handing over your device to your kids and letting the fun commence.

Ian Grant, Managing Director of Encyclopædia Britannica UK, said: “Educational apps are growing in popularity amongst parents and children as are the platforms they are delivered on. Whether parents choose to download them onto their own devices or onto those of their children, we feel that these new products will be essential learning tools and invaluable aids when it comes to homework and research. This is something that parents shouldn’t miss out on if they are looking for refreshingly novel, imaginative and exciting ways to help educate their kids and stimulate their minds.”

Each app will be available to download from the iTunes Store for £4.99 each.

About Encyclopædia Britannica
Britannica is the oldest and most well-known English language encyclopædia still in production and is currently available in online, digital and print formats. Britannica contains hundreds of thousands of articles and useful facts, which has made it into a leading source of information and knowledge for children, teachers and parents, both in schools and at home.

Britannica Online is the online version of Encyclopædia Britannica. Around 4,300 contributors and editors, chosen from all over the world for their high standing in their fields of expertise, provide articles, pictures and videos which are then fact-checked by Britannica editors for consistency of style and language level. Britannica Online provides a safe, secure, accurate and up-to-date reference resource that is fully indexed, linked and cross-referenced. For more information, please go to: www.britannica.com.

Encyclopædia Britannica Online for Kids is the trusted online resource for young learners aged six years and above. Children can research subjects by key stage and topics, and access more content than any other English-language encyclopedia, in an advertising-free environment. The database features thousands of images, videos and statistics, as well as research guides, an up-to-date world atlas and animated timelines, a student dictionary and thesaurus, and learning activities for languages, arts, mathematics, science, and social sciences. For more information: www.kids.britannica.com.

About Concentric Sky (app developer)
Concentric Sky offers high-end web development and consulting services with a focus on emerging technologies such as Social Media and the iPhone. Founded in 2005, the company has rapidly become a leader in the space, recently signing an exclusive development partnership with social media pioneer Mashable.com. Concentric Sky is based in Eugene, Oregon and consists of about 50 software engineers and technical professionals. For more information, please visit: www.concentricsky.com

Encyclopædia Britannica (UK) Ltd
Cathy White
Tel: 020 7500 7822
cwhite@britannica.co.uk