Encyclopædia Britannica Named in top 10 UK Consumer Superbrands
London, 15 July 2009
- Encyclopædia Britannica, the leading provider of learning and knowledge products online, in digital media and in books, was today announced as the number 10 UK Consumer Superbrand for 2009/10, ranking alongside the country’s leading brand names and beating companies such as Marks & Spencer, Sony and Nike.
- Encyclopædia Britannica, which has a 240-year history, represents the only publishing brand in the Top 50. At number 10 - moving up 19 spots from number 29 in 2008/9 - Encyclopædia Britannica is recognised by the British public as one of the nation’s best-known and respected brands - representing quality, reliability and distinction. The UK Consumer Superbrand announcement follows an independent polling process that taps into the views of more than 2,100 British consumers aged 18 and above.
- Ian Grant, Managing Director, Encyclopædia Britannica (UK) Ltd, says: “Britannica is very pleased to hit the top ten consumer Superbrands. It shows that in an uncertain world consumers increasingly value rigorously created information, accessibly published both online and in print. This recognition by consumers is a tribute to the quality of the contributors we commission, the editorial team who check and double-check all the text and pictures and to the marketing team who make our material so readily available, prompting the voters to push Britannica up the rankings as one of the most rapid risers of all the Superbrands.”
Notes to editors:
About Encyclopædia Britannica:
- Encyclopædia Britannica is a leading provider of learning and knowledge products online, in digital media and in books. Britannica’s text and images can also be integrated into a variety of learning platforms and as a reference source on mobile devices.
Today Encyclopædia Britannica’s outlook is shaped by our 240-year tradition of excellence and an understanding of what knowledge seekers need in the digital age.
Written by more than 4000 global experts, Encyclopædia Britannica’s main consumer online products www.britannica.com and www.student.britannica.com provide confidence to consumers all over the world.
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Encyclopædia Britannica (UK) Ltd
+44 (0)20 7500 7800