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This promotion was run in South East America across 10 states. Britannica supplied all products, purchasing the license to produce the Dorling Kindersley titles.
Britannica offered a free 30 day online trial with the Ready Reference CD and encouraged up sell with targeted offers.
It was executed through an advertising agency who liaised with the client Sonic Drive-In.
The promotion was run over a 6-8 week period.
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